Privacy Policy

1. Who We Are

Asae Biotechnology Consulting Ltd is a consulting firm based in the UK. Our registered address is:

85 Great Portland Street, First Floor, London, W1W 7LT

For any questions about this Policy or how we handle your personal data, please contact josi@asae.bio.

2. Personal Data We Collect

We may collect various types of personal data depending on how you interact with us:

• Contact Information: Name, email address, phone number, and mailing address.
• Inquiry Data: Information you submit via forms or email, such as details about your inquiry or request.
• Technical Data: IP address, browser type, device identifiers, and browsing behavior (collected via cookies and analytics tools, if you consent).
• Transaction Data: Payment or billing details if you purchase services through Stripe or other providers.

We do not knowingly collect personal data from children (under 18) and do not intend our services to be used by minors.

3. Lawful Basis for Processing

Under the UK GDPR, we rely on the following lawful bases when we process your personal data:

• Contractual Necessity: To perform our obligations under a contract with you or to take steps at your request prior to entering into a contract.
• Legitimate Interests: To operate, maintain, and improve our services, respond to inquiries, and facilitate our business activities, provided these interests are not overridden by your fundamental rights.
• Consent: Where required by law (for certain cookies or marketing communications). You can withdraw your consent at any time.
• Legal Obligation: Where processing is necessary for compliance with a legal or regulatory requirement.

4. How We Use Your Data

We use your personal data to:

• Provide consulting services and respond to inquiries.
• Process payments (using Stripe or similar third parties), if you purchase services.
• Analyse website usage and improve user experience (only if you consent to cookies and analytics).
• Comply with legal and contractual obligations (e.g., record-keeping or responding to lawful requests).
• Send marketing communications about our services or updates, if you have opted in or if allowed by law.

5. Cookies & Analytics

We use essential cookies to make our site function. Non-essential cookies (e.g., Google Analytics) are only set if you click "Accept" in our Cookie Banner. These cookies help us understand how you navigate our site, so we can improve performance. You can change your preferences or withdraw consent anytime via "Cookie Settings" in our footer or by adjusting your browser settings. For more information, see our Cookie Policy.

6. Sharing Your Data

We do not sell or rent your data. We may share it with:

• Service Providers: (e.g., payment processors like Stripe, Clerk, hosting providers) as needed to operate this site and perform our services.
• Legal or Regulatory Bodies: If required to comply with applicable law or legal process.
• Business Transfers: As part of any merger, acquisition, or transfer of assets, subject to confidentiality obligations.

We ensure our service providers implement adequate safeguards to protect your personal data.

7. International Data Transfers

Where our service providers process data outside the UK, we ensure appropriate measures (such as Standard Contractual Clauses) are in place to protect your personal data in accordance with the UK GDPR.

8. Data Retention

We keep your personal data only as long as necessary for the purposes described above or as required by law. Specific retention periods depend on contractual, legal, or accounting requirements. Contact us at any time for more details.

9. Your Rights

Under the UK GDPR and other applicable laws, you have the right to:

• Request access to your personal data.
• Ask us to correct or delete your personal data.
• Withdraw consent where processing is based on consent.
• Object to or request restriction of certain processing activities.
• Request data portability, i.e., to receive your data in a structured, commonly used format and have it transferred to another controller where technically feasible.

To exercise these rights or if you have any concerns, please contact us at josi@asae.bio. You also have the right to lodge a complaint with the UK’s Information Commissioner’s Office (www.ico.org.uk) if you believe we have not addressed your concerns.

10. Security Measures

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. However, no system can guarantee absolute security. Please contact us if you have any questions about our security measures.

11. Updates to this Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on this page and indicate the date of the latest revision at the top. We encourage you to review this Policy periodically.